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William Ramsay created Kiwi shoe polish in 1906, in Australia. He named it Kiwi after the flightless bird endemic to New Zealand, the home country of his wife, Annie Elizabeth Meek Ramsay. The kiwi bird also fitted well as a logo on the round boot-polish tin. KIWI became the number one shoe care brand in the world, from the early days in 1906 until today. Having originated in Australia, the shoe polish was boosted by wartime demand and is now a global brand.
Two years later, Ramsay was exporting the product to Europe, and colour variants such as dark tan and oxblood as well as a patent leather polish were added to the range. The polish was also used for other leather goods, such as saddles. Sales of Kiwi rocketed after the outbreak of World War I, as the water-resistant polish became an essential for soldiers in the trenches.
By 1916, 30m tins of Kiwi polish had been sold worldwide, and by 1924 it was being distributed to 50 countries, including Russia, China and parts of South America. As the Great Depression hit, Kiwi improved its production methods with temperature controls and better raw materials to ensure the brand's quality remained high.
Manufacturing plants opened in New Zealand, France and Poland during the 30s, and Kiwi was introduced to the US via US soldiers stationed in Shanghai. Its popularity stateside grew after the outbreak of World War II, and Kiwi opened a factory in Philadelphia shortly after. Though the factory in Poland was destroyed, the French factory occupied and the British factory bombed during the war, the product was again in great demand from the British Army.
In 1967 the company was brought together under the name Kiwi International, following continued expansion in Asia, Africa and North America.
In 1984 Kiwi was acquired by Sara Lee, ending up under the ownership of SC Johnson in 2011.
Over more than 100 years the small round tins of Kiwi polish have hardly changed. While its design may have evolved, Kiwi has retained the red, black and white colour scheme and the Kiwi bird. Kiwi not only polished, but cared for leather and restores colour.
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