SONY 75 INCHES FULL ARRAY LED TV - XR- 75X90K

SONY 75 INCHES FULL ARRAY LED TV - XR- 75X90K

Features

BRAVIA XR X90K

Real-life picture with enhanced contrast

Enjoy your entertainment like never before on this ultra bright 4K¹² HDR TV, delivering exceptional color and contrast with our Full Array LED, powered by Cognitive Processor XR™.

“The Sony X90K is impressive for gaming it displays deep blacks, makes colors look vivid, and has a good local dimming feature” - 9/2/2022

https://www.rtings.com/tv/reviews/sony/x90k

CES® 2022 Innovation Awards Honoree, award to BRAVIA CORE²¹

CES® 2022 Best of Innovation Awards Honoree, award to BRAVIA CAM²¹

Discover the X90K with an expert

Next generation picture and sound with Cognitive Intelligence

Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analyzing images to give real life depth, extraordinary contrast and beautifully vivid colors.

Learn more about BRAVIA XR™

Full Array contrast with lifelike depth

Our Full Array LED, powered by Cognitive Processor XR™, controls the backlight in zones to reproduce realistic contrast in bright and dark areas simultaneously. The intelligent processor sees the world as you do, enhancing pictures with real life color and depth.