SONY 77 INCH OLED 4K Google TV | XR-77A80K

BRAVIA XR A80K

Pure OLED black and brilliant color

Step up to an immersive viewing experience with vision and sound in perfect harmony on this Sony OLED TV, powered by Cognitive Processor XR™. Enjoy exceptional pure black contrast for pictures full of depth and detail.

CES® 2022 Best of Innovation Awards Honoree, award to BRAVIA CAM²¹

CES® 2022 Innovation Awards, award to BRAVIA CORE²¹

CES® 2022 Best of Innovation Awards Honoree, award to BRAVIA CAM²¹

CES® 2022 Innovation Awards, award to BRAVIA CORE²¹

CES® 2022 Best of Innovation Awards Honoree, award to BRAVIA CAM²¹

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Discover the A80K with an expert

Next generation picture and sound with Cognitive Intelligence

Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analyzing images to give real life depth, extraordinary contrast and beautifully vivid colors.

Learn more about BRAVIA XR™

Learn more about XR Processor